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Prince Peter Collection rocks up to aid Japan in disaster relief charity fashion sale

June 13th, 2011 · No Comments

The devastation in JAPAN following the earthquake and tsunami disasters in March 2011 was truly horrifying, claiming over 15,000 deaths, with over 5000 injured and over 8000 people still missing. A staggering 4.4 million Japanese households were affected by the horrors and aftermath of the events. In a show of unity and sympathy, the world rallied around to donate money, energy and time to relief funds to help in any way it could, and New York based, edgy graphic tshirt designers PRINCE PETER COLLECTION stood up to support a charity fashion sale in SHIBUYA, TOKYO.

The sale was hosted by BRAND NEWS K.K and located in the BRAND NEWS showroom on 22nd April 2011. BRAND NEWS K.K. is the famed marketing and PR firm representing such brands in Japan as Derek Lam, and Jason Wu. The PRINCE PETER COLLECTION pieces were hugely popular with shoppers snapping up the /Love Child/, /What’s New Pussycat/, X
/Offender/, /The White Snake/ and /Heal The World/ rock n’ roll inspired tees and tanks.

The first day saw fantastic PPC sales of 79,000 JPY, and closed with 42 pieces sold at an amazing total of 128,500 JPY (approx. $1500!) which PRINCE PETER COLLECTION are proud to say will be donated to the relief fund in full!

Along with PRINCE PETER COLLECTION, other brands taking part were SEA NEW YORK and YAECA, a Japanese label whose factory was located on one of the worst hit areas.

The money raised has been donated to ASAHI LTD and other companies that were located in an area of devastation famous for its fashion industry factories such as sewing, fabrics and printing, to aid in the swift recovery of their businesses.

BRAND NEWS K.K confirmed the sale as a success and thanked PRINCE PETER COLLECTION and the other designers, for their involvement in helping to get an important part of Tokyo’s fashion industry up and running once again.

For more information about Prince Peter Collection, visit their website or email To see their Facebook page please visit

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