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The Little Red Dress

May 4th, 2010 · No Comments

This season it’s all about Red, as M&S team up with Kellogg’s to give you the hottest dress of the summer

We all want to get the perfect dress for the season, the one which makes us feel and look great and now some bright sparks in the buying industry have decided to give you what you have been after. Marks & Spencer has signed a deal with cereal giant Kellogg’s to create the first ever Special K red dress to go on sale to the general public.

That’s right, this stunning dress is now available in M&S stores and online. Launched last week the dress allows you to be your very own Special K girl. Special K, is famous for its iconic advertising featuring the “Special K girl” dressed in red and lucky for you we have celebrity Stylist Zoe Lem and the Head Buyer at M&S Lottie Tarpey at hand to give you some tops tips on how to wear the dress and make sure you look fabulous in it this summer.

Greg Peterson, managing director, Kellogg’s UK Marketing & Sales, explained: “Special K consumers have been asking us for years where they can buy the dresses featured in our advertising and this partnership with M&S has given us the opportunity to finally be able to offer women the chance to do so.
A spokesperson from M&S said: “The M&S red dress is an extremely versatile summer essential which can be dressed up or down and is sure to flatter any figure. The Special K dress has become a fashion icon in its own right so we are proud to be the first retailer to offer this famous dress to customers.”

Click here to hear Zoe Lem and Lottie Tarpey on how to make the Red Dress work for you. The Special K red dress at M&S is priced at £19.50 and will be available at selected stores throughout the UK and online.

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