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Martini ‘Stay Beautiful’ campaign suggests an emerging trend amongst women who enjoy a drink but want to be able to maintain their style & sophistication

November 19th, 2009 · No Comments

Stay Beautiful

A new study released as part of the Martini ‘Stay Beautiful’ campaign suggests an emerging trend amongst women who enjoy a drink but want to be able to maintain their style & sophistication throughout the evening.

Join us for a live well-being surgery and see how you too can embrace the stay beautiful trend

Show date: Monday 23rd November
Show time: 4.30pm – 5pm

A new study released as part of the Martini ‘Stay Beautiful’ campaign suggests an emerging trend amongst women who enjoy a drink but want to be able to maintain their style & sophistication throughout the evening.

This new wave of women say they want to take control of their drinking habits and have rejected the binge drinking culture instead aspiring to embrace a more controlled and confident approach to socialising whether on a night out with the girls or entertaining clients during this year’s Christmas party season.

This noticeable shift in attitude to drinking has also been linked to women’s desire to maintain their looks and their admittance that they’re ‘always conscious’ of their behaviour and appearance on a night out.

The current “Stay Beautiful” campaign seeks to give women who are leading this trend more choice when it comes to lighter alcoholic drinks. Having a wider choice of lighter spirits drinks like Martini Rosato & Pomegranate juice, which has 1 unit per 70ml server compared to a 175ml glass of wine which has 2.1units*, gives women greater control of how much they drink but still allows them to be just as involved in their social scene.

So how can women really embrace this year’s Christmas party season whilst remaining in control and composed throughout the evening?

Joining us to take your questions is inspiring author and therapist Georgia Foster who will be on hand to advise on how to build your self-esteem, display Christmas party confidence and stay in control and beautiful this December and beyond.

*sourced from www.drinkaware.co.uk

Georgia Foster joins us live online at http://www.webchats.tv/chat/stay_beautiful on Monday 23rd November
Show time: 4.30pm – 5pm

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