ADORE MOI SENDS SALES AND TEMPERATURES SOARING

Nell McAndrew Sets the Highstreet Alight with Latest Collection

Adore Moi lingerie, exclusive to Debenhams, has experienced a bumper year and it is easy to see why as Nell McAndrew launches the latest Autumn/Winter 2008 collection, alongside her fabulous curves for all to see.

Despite the ‘doom and gloom’ of the retail market, Adore Moi has reported solid sales growth owing to its high-end designs coupled with high-street prices. Debenhams has also announced further plans to expand the range heading into 2009, increasing its presence throughout stores nationwide.

Michelle Mone, creator of Adore Moi, said:

“Thanks to Adore Moi’s exquisite designs and accessible prices, women have been snapping up the garments. The recent success of the range is testament to the fact that, despite the current climate, women still want to look and feel good about themselves – and, of course, respond well to value for money.”

Nell said:

“I love Adore Moi. The new range is so beautiful and luxurious; the designs make me feel really confident and sexy. It is most definitely a ‘worn to be seen’ collection. I worked really hard to for this shoot, to make sure I looked my best, and I’m really proud of the end result!”

Available from Debenhams stores nationwide, Adore Moi presents everyday lingerie with an exquisite “French boudoir” feel. The designs focus on luxurious materials and fine detailing including lace, embroidery and guipure.

Ultimo, creator of Adore Moi in partnership with Debenhams, has a presence in more than 140 Debenhams stores nationwide, including 13 ‘shop in shop’ boutiques, with its core brands including Ultimo, Ultimo D-G, Ultimo Extreme Shapewear and Adore Moi. Adore Moi is available from £8.00.

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