
Ever wonder why People Magazine always seem to get the exclusive photos of Angie and her clan? Gawker report that the tabloid magazine has worked long and hard to make sure that they’re the only ones to land the first look at all Brangelina pictures on the market:
Competitors in the industry have long been steamed at what they perceive as People’s seemingly unfettered access to Jolie, her children, and Brad Pitt, and the magazine’s role in turning Jolie into some sort of vainglorious, self-righteous and yet extremely hot version of Mother Theresa. And it turns out that People’s campaign to earn the trust of Jolie and Pitt has deep roots that are now so firmly planted that the couple doesn’t think twice about to whom they grant interviews and where they allow their photographs to run—even though the photographs are ostensibly put on the open market by Getty. It’s People, People, People.
For People it’s most definitely worth it, the baby Shiloh pictures alone bought in 26.5 million people alone to People’s website according to Variety
The way it used to work is that everyone would see the pictures and bid on them as a set. It carried the caveat that Angelina had publication approval. So the weeklies played the game, and bid. But it became clear to us that the only pub that would be approved was People. Basically they’ve cut out the bullshit, and they just sell the stories to People. So they use Getty as a broker. They’re laundering it through Getty,” this source said. “There was a set of them in New Orleans–which never was published, because they only approved People. People wasn’t interested, so rather than take money–Angelina does say this is all for charity–and appear in another mag, they chose to not take the money, because they’ll only deal with People.” (Another source said, “People don’t realize–New Orleans is the Namibia of the Gulf States. Their government can be persuaded to abide by a different set of rules. [Jolie and Pitt’s] lives are exponentially easier in New Orleans than in LA. The cops were super tough on a lot of the photographers down there, to the point that at least one agency just threw up their hands and said forget about it.”)
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Why The Tabloids Are Turning On Brangelina // Apr 5, 2007 at 1:36 pm
[…] seems that Brangelina’s plan to give People Magazine exclusive access to their family pics is backfiring spectacularly on them. Other tabloid magazines like Star and US Weekly are pretty […]
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